Terms and Conditions

The agreement between you and Lodar consists of your order or customer agreement (“the Order”) and these terms. If they conflict, the Order applies. By creating an account, signing in or using the service, you accept these terms on behalf of the Customer, and confirm that you are authorised to do so.

Lodar is offered to businesses only. It is not intended for consumers.

Lodar uses AI shoppers, software agents with defined personas, to browse the Customer's online store, assess whether they would buy, and explain why. Based on their findings, Lodar ranks problems and suggests changes, such as product copy, fit information and size tables, for the Customer to review and approve.

Lodar is in early access. We continuously develop the service and may add, change or remove features. We will not materially reduce the service you have paid for during an ongoing term without telling you in advance.

A free analysis or a pilot is provided as described when it is offered, without any obligation to buy. We may decline or end a free analysis at our discretion. Unless agreed otherwise, a pilot ends at the end of the agreed period, and continued use requires an Order.

• You are responsible for the people you invite to your workspace, and for everything done through their accounts.
• Keep login details confidential, and tell us at once if you suspect that an account has been misused.
• Workspace owners can invite and remove members, and disconnect integrations at any time.

You confirm that you own, or are authorised to let Lodar test, every website you ask us to test, and that you may grant the access described in these terms. You must not ask us to test websites that belong to someone else without their permission.

When testing, the AI shoppers:

• identify themselves as Lodar's agent in their browser identity;
• never log in, create accounts or enter email addresses, and stop before any payment;
• do not place orders or knowingly change anything in your store.

You are responsible for letting the agents through any bot protection, and for excluding their visits from your analytics, as agreed during onboarding. Lodar is not responsible for the effect of the tests on your statistics if this has not been done.

You can connect Lodar to systems such as your e-commerce platform or analytics. Lodar only reads what is needed to provide the service, and only publishes changes to your store that you, or someone in your workspace, have approved. Published changes made through Lodar can be undone in the service.

You remain responsible for your store and its content, including what is published after approval. Your use of third-party systems is governed by their own terms. You can disconnect an integration at any time; we then delete the access credentials we hold for it.

Lodar's findings, ratings and suggestions are produced by AI models. They can be incomplete or wrong, and AI shoppers do not behave exactly like real customers. Treat them as decision support, not as guarantees.

• Review suggested content before you approve it, and make sure it is accurate and complies with applicable law, for example rules on product information and marketing.
• Lodar does not guarantee any particular result, such as higher conversion or fewer returns.

Fees, billing period and term are set out in the Order. Unless otherwise agreed, we invoice in advance, invoices are due 30 days from the invoice date, and prices exclude VAT. For late payment we may charge interest under the Swedish Interest Act (räntelagen), and after written notice suspend access until the invoice has been paid.

You own the data you provide and the content in your store (“Customer Data”). You give us the right to use Customer Data to provide, maintain and support the service for you. Test results, reports and approved content belong to you.

We do not use Customer Data to train AI models, and we do not share it with other customers. We may use aggregated, de-identified information about how the service is used, which cannot be traced to you, to operate and improve Lodar.

When the agreement ends, you can ask us to export your test results. We delete Customer Data within 90 days of the agreement ending, unless the law requires us to keep it.

When Lodar processes personal data on your behalf, you are the controller and Lodar is your processor. That processing is governed by our data processing agreement, which forms part of the agreement. The personal data we process as controller, for example about the people who use the service, is described in our privacy policy.

Each party will keep the other party's confidential information confidential, and only use it to perform the agreement. This does not apply to information that is or becomes public through no fault of the receiving party, or that the receiving party must disclose by law. The obligation continues for three years after the agreement ends.

Lodar, including its software, AI shopper personas, methods and design, belongs to Prim Group AB. You receive a non-exclusive, non-transferable right to use the service during the term of the agreement. Suggested content that you approve or publish may be used freely by you.

You must not:

• use Lodar to test websites you are not authorised to test, or to get around another site's protection;
• try to access other customers' data, or test, overload or reverse-engineer the service beyond normal use;
• use the service in breach of law or of these terms.

We may suspend access if the service is misused, and will tell you why.

We aim to keep Lodar available and working, but do not guarantee uninterrupted service unless a service level has been agreed in the Order. Planned maintenance is done when it disturbs as little as possible. Support is provided by email at [email protected].

Each party's total liability under the agreement is limited to the fees the Customer has paid to Lodar in the twelve months before the event that caused the claim. Neither party is liable for indirect losses, such as lost profit, lost revenue, lost data or damage to goodwill.

These limits do not apply to damage caused by gross negligence or intent, or to a breach of the confidentiality obligations.

Neither party is liable for delays or failures caused by circumstances beyond its reasonable control, such as failures at third-party providers, power or network outages, or acts of authorities (force majeure).

The agreement runs for the term set out in the Order. Either party may terminate it with immediate effect if the other party materially breaches it and has not remedied the breach within 30 days of written notice, or if the other party becomes insolvent.

We may update these terms. We will notify you at least 30 days before a material change takes effect. If you do not accept the change, you may terminate the agreement before it takes effect. The current version is always available on this page.

Swedish law applies to the agreement. Disputes that cannot be resolved by discussion are settled by the general courts of Sweden.

Prim Group AB · organisation number 556651-0136
Kiselvägen 8, 506 70 Frufällan, Sweden
[email protected]