Free analysis

Know why your product pages don't convert.

AI shoppers with their own personas shop your store and tell you why real customers leave. Then Lodar hands you the fix, written and ready to approve.

Get a free analysisHow it works

For Nordic fashion brands. By invitation.

Good morning

Since yesterday, your AI shoppers tested 46 pages. Nothing urgent. 12 fixes are waiting for you.

  • Size table for “Merino crew neck”Before and after
  • Fit notes for 8 trousers from one brandReady to approve

Erik, 34 “I'm between M and L, and nothing here tells me which. I'll leave it.”

You can see that a page doesn't sell. Not why.

In fashion the cost is double: the sale that doesn't happen, and the order that comes back in the wrong size.

Analytics shows what, not why

You see where shoppers drop off, not the question they couldn't get answered.

User testing is slow

A handful of testers takes weeks and covers a fraction of the range.

Checklists measure that it's there, not that it works

A size table in centimetres passes the checklist. It doesn't help someone who knows they usually wear an M.

Pages get worse after launch

Theme changes, campaign banners and sold-out sizes cost pages buyers, and nobody notices.

Shoppers who think like your customers

Each AI shopper is a persona with a browser of their own and one task: decide whether you would buy. Nothing about their path through the page is scripted.

The panel is built around your customers at the start, and you approve every shopper before they test.

Erik, 34

Looking for a jacket for a wedding. Unsure between two sizes.

He scrolls, opens the size guide, looks for delivery and return terms, and notes every point where he hesitates. Then he decides.

A decision
Would buy, or wouldn't.
Every hesitation
Each one with a screenshot of where it happened.
What was missing
Or what was too hard to find.
Their own words
A short quote in the shopper's voice.

Not a list of problems. The fixes.

Lodar weighs every shopper's answer into ranked problems, with the evidence. Then it writes what the page needs, so your team only has to approve it.

Product copyFit informationSize tablesAlt texts

Problems are grouped by template, brand and category: one change to the size guide's placement fixes a thousand pages, while a missing fit note is fixed product by product.

Wool blazer · tested on mobile

2 of 6 would buy

  • Sara, 28Leaves

    “I have a long torso. Without measurements for a medium, I'd be guessing again.”

  • Maja, 31Would buy

    “Free exchanges, so he can swap the size. That's what made it easy.”

Suggested fix · fit information

Regular fit, slightly short in the body. The model is 186 cm and wears size 50. Between two sizes? Choose the larger one if you will wear a knit underneath.

ApproveEdit

For the whole range, all the time

A page that sells today can lose buyers next week. Lodar keeps testing, so the answer to “why” stays current.

New products, tested at launch

A new page meets your shoppers the day it goes live, before the campaign does.

Pages watched every day

When a theme change or a sold-out size makes a page worse, you hear about it.

Tested again after every fix

The same shoppers return to the page, so you see whether more of them would buy.

The effect in kronor

Before and after, in conversion and size returns: what the changes were worth.

Questions

Something else on your mind? [email protected]

Getting started takes about a week

Lodar works with a small number of stores, and every one is set up by hand.

  1. 1

    A first meeting

    Your audience, brands, return reasons and the categories that matter most.

  2. 2

    Your panel

    We build the shoppers around your customers. You approve them.

  3. 3

    Access

    Your developer lets the shoppers in and keeps their visits out of your statistics.

  4. 4

    The first results

    Your most important pages are tested, and we go through the findings together.

Start with a free analysis.

Send us your bestseller. Your shoppers test it, and you get a report you can share with your team. No account, no integration.

Request your analysis